CASE STUDY
Brooke Group Real Estate
124 Town Line Highway S, Bethlehem, CT
The Challenge
In November 2022, Brooke Group Real Estate agent Denzell Smith, in his first year as a real estate agent, took over a home listing that had been on and off the market since 2019. Smith was the fourth realtor to be placed on the listing, and each previous time the home had been listed, it had been on the market for over 150 days — even amidst the pandemic, when real estate activity was at its peak.
Upon taking the listing, Smith and the Brooke team contemplated the list price and ultimately decided to maintain the previous list price of $1.5 million, as they saw the clear value in the property — and an opportunity instead to deploy better marketing tactics to sell the home.
The Solution
Smith leveraged Infinityy’s integrated and collaborative online platform to show the property using an existing Matterport tour. Infinityy provided an earlier touch point for Smith, who could interact with agents and prospective buyers viewing the property before they visited for an in-person tour. Smith was also able to leverage Infinityy’s advanced features such as Scripted Tours and Question Banks maximize the information shared about the property, implementing descriptions of the various rooms throughout the home and sharing greater details about the neighborhood and surrounding community. Ultimately, with the use of Infinityy, the property received multiple offers and was under contract in under 30 days.
Before Infinityy
1
Different Agents
1
Days on the Market
0.1
Listing Price
After Infinityy
1
Real Estate Agent
1
Days with Infinityy
1
Offers on the Home
Denzell Smith
Agent
“Infinityy was crucial to the sale of this home, both for driving traction and managing interest. I have no doubt the platform provided me an advantage over similar, competitive properties on the market with its ease of use and unique ability to show the property as if we were actually inside it. Infinityy’s remote capabilities allowed me to manage a greater number of showings in less time, ultimately leading to a multiple-offer scenario — and contract in under 30 days.”