We’re excited to share that Inman has featured Infinityy in its look at where the next big opportunity in real estate technology is taking shape. The article features Infinityy CEO Lisa Nickerson alongside Audrey Whittington, Executive Vice President of Strategic Partnerships and Industry Relations at Local Logic, and makes an argument we’ve built the company around: the biggest opportunity in proptech isn’t a better way to search for homes. It’s helping people decide where and how they want to live, whatever kind of property they’re considering.
One Question, Every Property Type
Real estate technology has long been organized by transaction type: MLS and portal search for residential, leasing platforms for multifamily, booking platforms for hospitality, onboarding systems for senior living and student housing. But as the article points out, the people on the other side of those systems are all asking the same thing: Is this place the right one for me?
A buyer, a renter, an extended-stay guest, a student, a senior living prospect. The labels differ. The decision doesn’t.
Home Is Only One Piece of the Decision
The article highlights our partnership with Local Logic, announced in June, which brings Local Logic’s neighborhood intelligence into the Infinityy listing experience. As buyers explore a listing, ask questions, and connect with agents in real time, they can also see the context around it through Local Logic’s Lifestyle and Market reports, from walkability and schools to demographics and local market conditions.
The point isn’t more information. It’s better answers. Whittington told Inman that too often agents are simply pushing information toward consumers rather than having a dialogue with them.
Not Picking One Vertical
The part of the article we’re most energized by is the argument that the decision layer doesn’t stop at residential. Infinityy already operates across multifamily, student housing, senior living, hospitality, short-term rentals, and office and commercial, as Inman notes.
“We’re not picking one vertical.” — Lisa Nickerson, CEO, Infinityy
The underlying problem travels. A renter choosing an apartment needs to understand the commute, the neighborhood, the amenities, and the price. So does a homebuyer. The same is true for someone choosing a senior living community or booking an extended stay. As Nickerson told Inman, “The for rent side still remains largely transactional versus educational. Whereas we all know on the for-sale side, it’s an educational process.”
Whittington agreed, describing the potential for consumer interaction as “really unlimited” because consumers in every property category are still looking for information, context, and answers before committing to a place.
What This Means for Agents
The article’s author, Troy Palmquist, closes with three practices for agents that line up closely with how Infinityy is designed to work: ask what “right” means before showing what’s available, bring neighborhood context into the showing rather than waiting to be asked what’s nearby, and use technology to surface questions rather than replace the conversation. None of this diminishes the agent. It gives the agent a more informed conversation to walk into.
The Bigger Picture
The article makes the case that the winners in proptech won’t be the companies with the most listings or the most data, but the ones that help people understand a place well enough to act with confidence. That’s the decision layer, and it’s why Infinityy exists.
“Real estate must advance listing experience and create access to context. Anything that Local Logic and Infinityy can do to help people get over that line is a service to the entire industry as a whole.” — Lisa Nickerson, CEO, Infinityy
We’re grateful to Inman and to Troy Palmquist for the coverage, and to our partners at Local Logic for continuing to build this alongside us.