Miami REALTORS Chief of MLS & Innovation, Liz Sturrock, recently spoke with Inman about how agents are increasingly integrating AI into their daily workflows, and the growing role MLSs are playing in shaping that adoption. The feature by Nick Pipitone explores how MLSs are stepping in as critical compliance validators for the technology agents rely on every day, and how tools like Infinityy have become trusted partners.
MLSs Setting the Standard for AI in Real Estate
For decades, MLSs have been the foundation of accuracy, transparency, and cooperation in real estate. Today, they are extending that responsibility into the world of AI.
As AI adoption surges, MLS-backed tools are expected to meet a higher standard. They must be fair housing compliant, have copyright considerations, and protect consumer data.
This is why Infinityy’s technology is built to integrate directly within the MLS ecosystem, aligning with the standards agents already know.
Why This Matters for Agents
Instead of navigating a crowded and often unvetted tech landscape, agents can confidently adopt solutions that are fully aligned with MLS rules and governance, designed with compliance at their core, and proven to deliver measurable results.
Agents using Infinityy to scale their business don’t need to learn AI—they simply benefit from it.
Infinityy delivers effortless adoption and scalability through technology that is fully aligned with MLS standards and Fair Housing regulations.
“We know that agents who use Infinityy tours, their consumers are much more engaged… spending up to 12 minutes interacting with those listings.”
-Liz Sturrock, Chief of MLS and Innovation, Miami REALTORS
Infinityy’s Role in a Trusted Ecosystem
Miami continues to set the standard for identifying and adopting high-impact, best-in-class technology, giving its agents a powerful edge in building more efficient, competitive businesses. As AI adoption accelerates, Miami agents are leading the way by embracing tools that meet buyers where they are – engaging them in real time, strengthening client relationships, and guiding them more effectively through the home buying journey. Infinityy is proving that when technology is built agent-first, it amplifies the Realtor’s value, expanding their reach while preserving the integrity of the agent-client relationship. With a “Your Listing, YOUR Lead” model and seamless integration directly into the Miami MLS, Infinityy ensures agents stay in control of their business, their data, and their success.