A New Way for Families to Choose Luxury Senior Living
Choosing a senior living community is rarely one person’s decision. Those conversations happen across cities and time zones, often long before anyone books a tour.
Infinityy is excited to share that Maplewood Senior Living and its luxury brand, Inspīr, have partnered with Infinityy to bring its AI-powered decision-making platform to every Maplewood and Inspīr community. The rollout begins at Inspīr Embassy Row in Washington, D.C., and Inspīr Carnegie Hill on Manhattan’s Upper East Side.
Why Senior Living Is a Different Kind of Decision
For Infinityy, this partnership marks a strategic expansion into senior living, a category where the decision reaches far beyond the residence itself. Families want to understand the level of care and the amenities, but also nearby healthcare, walkability, dining, cultural access and the character of the surrounding neighborhood.
The people asking those questions are rarely in one place. Several family members may be researching at once, each with their own priorities. Infinityy brings those people, questions and information together in one shared experience. That helps families move from early interest to a confident decision, while giving sales teams a clearer picture of what matters most along the way.
Starting in Washington, D.C. and New York
Through Inspīr, Maplewood has brought a hospitality-driven approach to luxury senior living, rooted in holistic wellness, resident enrichment and thoughtful design. The first two communities on Infinityy show what that looks like.
- Inspīr Carnegie Hill is a 23-story residence on Manhattan’s Upper East Side with more than 50,000 square feet of amenity space. Highlights include two fine dining venues, a heated saltwater pool and an open-air SkyPark.
- Inspīr Embassy Row brings the same philosophy to Washington, D.C., combining luxury residential living, hospitality and personalized care.
With Infinityy, that same level of care now extends to the very first moments of a family’s search, well before an in-person visit.
What Families Can Do with Infinityy
Explore together, from anywhere. Prospective residents can explore on their own or invite family members and Maplewood sales professionals into the same experience. Everyone can tour residences, common spaces and amenities together in real time, no matter where they are.
Get answers, anytime, in their language. Infinityy’s AI assistant answers questions around the clock in more than 70 languages, and the full platform can be translated into 13 languages.
Understand the neighborhood. With neighborhood intelligence from Local Logic and Google Street View, families can see what’s nearby, from healthcare providers to restaurants, parks, walking routes and cultural destinations.
Talk to a real person when ready. When a family wants to speak with someone directly, Infinityy connects them with a Maplewood sales professional.
Better-Informed Visits, More Meaningful Conversations
Infinityy integrates directly with Maplewood’s Align CRM, so every interaction flows into the systems and workflows Maplewood’s sales teams already use. Teams gain context on what each family is interested in and how they’ve engaged.
The result: by the time a family schedules a visit, they’ve already explored the community, asked their questions and talked through priorities together. The Inspīr team can pick up the conversation with that context in hand and spend in-person time on the personal moments that matter most.
“Families come to us during one of the most important decisions of their lives, and that experience begins long before they walk through our doors. Infinityy gives families the flexibility to explore together, get answers when they need them and connect directly with our team when they’re ready.”
Jenna Anderson, Vice President of Sales & Marketing, Maplewood Senior Living
“Senior living is one of the clearest examples of why the decision-making layer for places and spaces matters. These are deeply personal decisions, often involving several family members in different cities, countries and time zones. Maplewood and Inspīr understand that technology should bring people closer together, not stand between them.”
Lisa Nickerson, CEO, Infinityy
What’s Next
The Inspīr launches are just the beginning. Following the debuts in Washington, D.C., and New York, Infinityy will roll out across Maplewood’s full portfolio of communities in the Northeast and Ohio.
For families facing one of life’s biggest decisions, that means more ways to explore, ask and decide together, wherever they are. We’re proud to help Maplewood and Inspīr bring their signature care to the very start of that journey.