BOSTON, MA, WASHINGTON, D.C., and NEW YORK, N.Y. – Infinityy, the decision-making layer for places and spaces, today announced a portfolio-wide partnership with Maplewood Senior Living (Maplewood) and its luxury senior living brand, Inspīr. The partnership will bring Infinityy’s AI-powered platform to every Maplewood and Inspīr community, beginning with Inspīr Embassy Row in Washington, D.C., and Inspīr Carnegie Hill on Manhattan’s Upper East Side.

Through its Inspīr brand, Maplewood has brought a hospitality-driven approach to luxury senior living. Inspīr Carnegie Hill is a 23-story residence on Manhattan’s Upper East Side with more than 50,000 square feet of amenity space, including two fine dining venues, a heated saltwater pool and an open-air SkyPark. Inspīr Embassy Row brings that same approach to Washington, D.C., combining luxury residential living, hospitality and personalized care.

For Infinityy, the partnership marks a strategic expansion into senior living, a category where the decision extends far beyond the residence itself. Prospective residents and their families want to understand everything from care and amenities to nearby healthcare, walkability, dining, cultural access and the surrounding neighborhood. The decision also often involves several family members researching and asking questions from different locations. Infinityy brings those people, questions and information together in one experience, helping families move from initial interest toward a confident decision while giving sales teams greater insight into what matters along the way.

Maplewood and Inspīr have long set the standard for luxury senior living and care. Rooted in a philosophy of holistic wellness, resident enrichment and thoughtful design, their communities are designed to help older adults thrive. Partnering with Infinityy extends that same level of care and attention to the earliest stages of a family’s journey, creating a more connected and personalized experience long before an in-person visit.

“Families come to us during one of the most important decisions of their lives, and that experience begins long before they walk through our doors,” said Jenna Anderson, Vice President of Sales & Marketing at Maplewood Senior Living. “Infinityy gives families the flexibility to explore together, get answers when they need them and connect directly with our team when they’re ready. Because that engagement connects with the systems our sales teams already use, we can continue the conversation with greater context around what matters to each family.”

Infinityy brings families, information and sales teams into one connected decision-making experience:

  • Explore together, from anywhere. Prospective residents can explore independently or invite family members and Maplewood sales professionals into the same Infinityy experience to explore residences, common spaces and amenities together in real time.
  • Get answers and understand what’s around you. Infinityy’s AI assistant answers questions around the clock in more than 70 languages, while the entire platform can be translated into 13 languages. Families can also explore the surrounding neighborhood with neighborhood intelligence from Local Logic and Google Street View, from nearby healthcare to dining, parks, walking routes and cultural destinations. When a prospect wants to speak with someone directly, Infinityy can connect them with a Maplewood sales professional.
  • Turn digital engagement into more informed conversations. Infinityy integrates directly with Maplewood’s Align CRM, connecting prospect engagement with the systems and workflows Maplewood’s sales teams already use and giving teams greater context around prospect interests and activity.

By the time a family schedules an in-person visit, they can arrive having already explored the community, asked questions and discussed priorities together. With that engagement connected to Maplewood’s existing sales workflow, the Inspīr team can continue the conversation with greater context and focus in-person time on the personal interactions that matter most.

“Senior living is one of the clearest examples of why the decision-making layer for places and spaces matters,” said Lisa Nickerson, CEO of Infinityy. “These are deeply personal decisions, often involving several family members in different cities, countries and time zones. Infinityy gives people the information, context and human connection they need when questions arise. Maplewood and Inspīr understand that technology should bring people closer together, not stand between them.”

The launch of Infinityy with the Inspīr communities marks the beginning of a broader, portfolio-wide rollout. Following the Washington, D.C. and New York debuts, Infinityy’s platform will scale across Maplewood’s full portfolio of communities in the Northeast and Ohio.

About Infinityy

Infinityy is the decision-making layer for places and spaces — helping people move from initial interest to a confident decision with the information, context and human connection they need, when they need it. Its AI-powered platform brings collaborative property experiences, real-time answers, neighborhood intelligence and direct access to real estate professionals into one connected experience. The platform translates into 13 languages, while its AI assistant answers questions in more than 70.

Infinityy is backed by Second Century Ventures, the strategic investment arm of the National Association of REALTORS®, and was selected for its 2024 REACH Commercial and 2025 REACH Residential programs. For more information, visit Infinityy.com.

About Maplewood Senior Living

Maplewood Senior Living is a leading provider of luxury senior living communities, offering residents innovative, personalized care in a vibrant, supportive environment. With locations throughout the Northeast and Ohio, and its growing Inspīr brand in urban locations, Maplewood continues to set the standard for excellence in senior living. The company’s commitment to holistic wellness, cutting-edge technology and resident enrichment ensures that its communities remain places where older adults can thrive and lead fulfilling lives.